Film Preview: Minions: The Rise of Gru (2022)

Film Poster

Page Revisions:

(December 26, 2021) Original
(April 3, 2022) New Trailer (#2) — New Poster (#3)
(June 12, 2022) New Trailer (#3) — New Posters (#4-#11)
(June 26, 2022) New Posters (#12-#16)

Release Date:

July 1, 2022


From IMDb: “The untold story of one twelve-year-old’s dream to become the world’s greatest supervillain.”

Poster Rating: C / C+ / C / C- / B- / C+ / C (5) / C / C (4)

Review: (#1) The minions are recognizable, but even then, basing an entire poster design around them didn’t work before and it doesn’t work now. (#2) With more than a couple of colors in evidence, this one feels a bit more interesting, though still lacking in creative energy.

(#3) This design is exemplary of this franchise and its uninspired designs with cruddy backdrops.

(#4) Another “groovy” design that isn’t exactly groovy. (#5) A more appealing design than the ones already released and with plenty of details to explore. The white background is cheap, but at least there’s not too much of it. (#6) Back to the style that’s just not working out well for this series of designs. (#7-#11) All of the character designs are using the same, tired artistic motif the designs are going for and it just doesn’t work.

(#12) While this image conjures memories of the airplane scene in the most recent trailer, it simply exists like a still from that scene rather than an adequate advertising tool. (#13-#16) While I admire that the creators tried something entirely different, the bland simplicity doesn’t embellish or enhance the film’s attributes.

Trailer Rating: C+ / C+ / B

Review: (#1) Some cute humor in this trailer, but it’s all seemingly for nothing as we get very little information about the film’s plot and certainly not enough to make anyone but the most die hard minions fans from being interested.

(#2) We are continuously presented with trailers that appeal only to one kind of viewer: Minions fans. There’s nothing revolutionary or exciting about this trailer that would bring it more success than its waning popularity would dictate.

(#3) The humor in this trailer is on point, finally giving the viewer something to laugh at when the prior efforts weren’t nearly as funny as they wanted to be. This should help make this film appealing to new fans and a few old fans that have become disillusioned along the way.

Oscar Prospects:

This series hasn’t done very well with Oscar voters, so don’t expect an Animated Feature nomination.

Trailer #1

Trailer #2

Trailer #3


Poster #1Poster #2Poster #3

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Poster #16

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