(March 7, 2021) Original
(April 18, 2021) New Trailer (#2) — New Posters (#2-#4)
(May 16, 2021) New Posters (#5-#17)
May 21, 2021
From IMDb: “Following a zombie outbreak in Las Vegas, a group of mercenaries take the ultimate gamble, venturing into the quarantine zone to pull off the greatest heist ever attempted.”
Poster Rating: C- / B+ / C / C / C+ (8) / B-
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Review: (#1) There’s not enough here to convey to the audience what’s going on outside of the slight zombie elements, which doesn’t make it much of a sales tool.
(#2) While it doesn’t feel like it perfectly encapsulates the film’s concept, it does a very good job using colors that blend well together without feeling overly garish. (#3-#4) These individual posters are overly simplistic with dull backgrounds and while they are modestly interesting, they aren’t compelling enough.
(#5-#12) This series of character posters is overly busy with too many details and a lot of variety, but they all look too garish. (#13) The final design uses the blurry Vegas landscape of the character posters to create something visually ugly.
Trailer Rating: C / B-
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Review: (#1) This appears to be a teaser trailer for a film that’s supposed to be a box office hit, or at least that’s what the producers want. However, it does almost nothing to merit such hopes as it looks terribly miscalculated and utterly uninteresting.
(#2) A far more exciting and impactful trailer and while the Johnny Cash song feels out of place for most of the trailer, it is blended well towards the end, reminding us of how well a similar aesthetic was successfully applied in Logan‘s trailer.