(August 14, 2016) Original
(November 20, 2016) New Trailer (#3)
(December 18, 2016) New Posters (#2-#4)
December 25, 2016
From IMDb: “A dad forms a bitter rivalry with his daughter’s young rich boyfriend.”
Poster Rating: D+ / D (2) / C-
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Review: White backgrounds are a lazy designer’s crutch. These overly simplistic designs aren’t attractive and no one really wants to see them no matter what’s in the foreground, and especially when what’s there isn’t that great either.
(#2 & #3) How each of these men treat the woman in their lives is part of what’s supposed to give the film its premise. That doesn’t mean you can just slap on a blank background and call it a day. (#4) This French design at least evokes a sense of the film’s tension, but the dull background and the corny writing just doesn’t sell it.
Trailer Rating: C / C- / C+
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Review: (#1 & #2) The key differences between the two trailers, which are essentially the same, is that the Red Band trailer (#2) peppers in some foul language and a single reference to pot (a very bizarre restriction for regular trailers). This doesn’t help sell a film that feels like yet another lazy parents-are-sticks-in-mud comedy.
(#3) The prior trailers have all felt stilted and forced. This trailer makes the film look a touch more organic, which gives it a level of humanity, and humor, that could help it reach a larger audience.