(December 24, 2017) Original
(August 19, 2018) New Trailer (#2) / New Posters (#2-#3)
(September 9, 2018) New Trailer (#3)
(October 28, 2018) New Posters (#4-#19)
November 2, 2018
From IMDb: “A young girl is transported into a magical world of gingerbread soldiers and an army of mice.”
Poster Rating: C+ / B+ / A / B+ (9) / B+ / C+ (5) / B-
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Review: (#1) A teaser with a key that supposedly unlocks the four realms. Beyond being pretty, it’s pretty vacant.
(#2) A rich, colorful design that gives a sense of place and premise while giving the viewer a lot to look at, but not feeling oppressive. (#3) All of the realms are equally represented along with all of the colors in a rich array of colors, balance, and bountiful details.
(#4-#12) This series of character posters gives each a different backdrop, which is a solid decision. That each are bright and colorful, but all contrast in some way so as to create a pop of color is a terrific choice. (#13) This Spanish-language poster looks to be akin to the prior English character posters with a few new details, but which is no less interesting. (#14-#18) These five Italian posters are nowhere near as bright and detailed as the prior set of character posters, choosing less interesting backgrounds and not feeling very deep. (#19)
Trailer Rating: C+ / B / B
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Review: (#1) The trailer certainly plays up the sumptuous costumes and settings. It looks like a wonderful spectacle. However, there isn’t enough information about the plot or the film’s purpose other than to remind everyone of the wondrousness of Tchaikovsky’s perennial holiday staple. That should be enough at this early stage.
(#2) Expanding on the prior trailer by giving us a glimpse at the story of the film, also gives us more interesting visual elements, a compelling look at fascinating characters, and a general sense of wonder and joy, the perfect senses to have for a film like this.
(#3) The various trailers this film has generated have been varied, but the last two have all showcased just how compelling it could possibly be, at least from a design standpoint.
Costume Design is certain, Production Design is also a strong possibility. I can’t see it contending anywhere else except maybe Visual Effects.