(July 31, 2016) Original
(November 13, 2016) New Trailer (#2) / New Poster (#3)
(February 5, 2017) New Posters (#4-#23) / Added Image Gallery
February 10, 2017
From IMDb: “A spin-off of The Lego Movie (2014) centering on the character of Batman.”
Poster Rating: D+ / C / B / B+ / C+ / B- (6) / C+ (11) / C
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Review: (#1) A simple teaser that definitively says what it’s for, but does nothing else interesting. (#2) Shrinking the logo and adding the Batman putting on his helmet adds distinctiveness, but little else.
(#3) This design better exhibits the traits of a Lego product, with modestly detailed images that create a scene rather than a seemingly flat image.
(#4) All the characters are here and that’s just what helps break up the monotony of the prior designs. Those posters were all relatively bland, this one at least has a spark of life to it. (#5) The darkest of the designs so far, it has some detail, but is ultimately a bit bland. (#6-#11) Distinctive colors and background settings help unify and separate these character posters, the best of both worlds.
(#12-#22) These character posters are clear play off the designs for Suicide Squad last year. That punny approach generally works for poster designs for a film like this, but they really aren’t that interesting beyond that connection. (#23) While it improves the background detail problems of the first posters they releaed, the end result isn’t that interesting or compelling.
Trailer Rating: A- / B+
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Review: (#1) The trailer starts off poorly, but after a few scenes, it builds into a humorous spectacle that will easily appeal to fans of the comic character and the Lego property itself.
(#2) Although it isn’t as interesting as the first trailer, there’s plenty of humor to lift this one up as an example of how to sell a movie even if the trailer is short on details.
Even though it’s likely to be a Best Animated Feature nominee, even the first Lego Movie couldn’t crack the Oscar ceiling.