Film Preview: Sing (2016)

Page Revisions:

(February 21, 2016) Original
(May 29, 2016) New Trailer (#2)
(July 10, 2016) New Trailer (#3)
(November 6, 2016) New Trailer (#4) / New Posters (#2-#8)
(December 18, 2016) New Posters (#9-#11)

Release Date:

December 21, 2016


From IMDb: “A koala named Buster recruits his best friend to help him drum up business for his theater by hosting a singing competition.”

Poster Rating: C / B+ (7) / C- / B- / C

Review: (#1) On Broadway, this bright, vibrant display is common, but on a movie poster it feels too much like someone saying “look at me! I’m awesome…,” which ruins some of the self-deprecation.

(#2-#8) In all of the character detail of these posters, there’s a smoothness and lack of physical detail that’s most disappointing. Still, they are each distinct, which makes them perfect for displaying in tandem.

(#9) A generic backdrop with all the characters the logo. This isn’t even the least bit imaginative. (#10) Having a genuine setting with solid details, even if it isn’t exactly popping into the viewer’s mind, is still a solid effort. (#11) Unlike the prior set of character posters, this single image, likely part of a larger grouping that wasn’t available initially, shows a sincere lack of imagination.

Trailer Rating: B+ / B+ / B+ / A

Review: (#1) An amusing trailer that, like this company’s The Secret Life of Pets, looks a lot more amusing in its vignettes than it might in its actual storyline.

(#2) Another smashing trailer for a film that may only appeal to fans of music competition shows, a dwindling demographic. There are tons of humorous elements to the trailer, which will definitely please children and there are some overarching concepts at play that might help adults feel okay about taking them to see it.

(#3) While each trailer appears to be consistent in its approach to presenting plot and certain scenes, that consistency never eliminates the most intriguing aspects of the film. This is another trailer that makes the film look like it might just be a great time at the theater with a potent message for kids and adults alike.

(#4) Every trailer that came before had the same sense of euphoric excitement tinged with concepts that were overtly familiar. This trailer pulls all of those ideas together into a production that looks unique, engaging, and possibly even profound.

Oscar Prospects:

Illumination Entertainment’s five animated features to date have done poorly with Oscar voters. That might change, but I’m not so sure this is the film to do it.

Trailer #1

Trailer #2

Trailer #3

Trailer #4


Poster #1Poster #2Poster #3

Poster #4Poster #5Poster #6

Poster #7Poster #8Poster #9

Poster #10Poster #11

This site uses Akismet to reduce spam. Learn how your comment data is processed.