(April 25, 2021) Original
(July 4, 2021) New Trailer (#2)
(August 29, 2021) New Posters (#2-#15)
September 3, 2021
From IMDb: “The movie, based on Marvel Comics, will focus on Shang-Chi; ‘The Master of Kung-Fu’.”
Poster Rating: C / B- / C+ (7) / B / C- / C+ / C+ / C+ / C+
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Review: (#1) There’s not sufficient detail here to be something of visual distinctiveness, but it’s likely sufficient enough to identify the production.
(#2) A surprisingly dark design for a Disney comic book adaptation, but it largely works even though the background details aren’t great. (#3-#9) This series of character posters have some character, but the distinctive background details don’t have much going for them. (#10) The color balance feels off and the images are recycled from prior designs without much success. (#11) It isn’t easy to tell if this is intended to be a yin-yang concept or a Sistine Chapel ceiling concept. Either way, it doesn’t quite work. (#12) The blunt background color makes the poor color choices of the foreground pop, which might be why the entire thing feels like a failure. (#13) The blue-yellow-red color motif doesn’t work well here with all of the colors trying to pop at the same time and clashing horribly. (#14) The design looks almost demonic with a color scheme overly focused on shades of red and orange with a poorly chosen black backdrop. (#15) The colors here aren’t poorly chosen, but they aren’t balanced well, making the dichotomy feel forced and the background details are too limited.
Trailer Rating: C+ / B-
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Review: (#1) There are a lot of tense, exciting elements in this trailer. It definitely feels like Disney held back their usual teaser trailers with the uncertainty about release date. It looks mildly interesting, but uninspired as well.
(#2) We finally get enough details about the film to finally make an assessment of how interesting it will be. In characteristic Marvel fashion, the grandness of the production isn’t in question, nor are the quality of the effects. However, the whole thing feels like a generic martial arts movie with a Marvel twist and that does have some appeal, but perhaps not enough.
Perhaps a nomination for Visual Effects, but I don’t see many possibilities for this film at the moment.