(June 14, 2020) Original
(June 21, 2020) New Trailer (#2) / New Poster (#2) / New Release Date (changed from 7/10/20)
(June 28, 2020) New Poster (#3)
July 3, 2020
From IMDb: “A daughter, mother and grandmother are haunted by a manifestation of dementia that consumes their family’s home.”
Poster Rating: C+ / C+ / B-
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Review: (#1) The off-kilter design adds some tension to the design, but the antiquing details don’t add much more to what is otherwise uninteresting.
(#2) Really similar to the first design, the changers harm and benefit the design in equal measure.
(#3) A simplified design that uses visual distinctiveness and symbolism to sell the film, though not to the audience the studio would otherwise expect.
Trailer Rating: B- / C+
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Review: (#1) The concept is definitely original and you almost get the impression from the trailer that it’s well executed, but there’s still a shadow of doubt hanging over the film.
(#2) There isn’t much new in this design. It exhibits more of a explanation of the film’s set up, but doesn’t do enough to encourage fright. That said, the scene under the bed is suitably frightening without being a jump scare, which is a nice touch.