(September 25, 2016) Original
(December 18, 2016) New Posters (#2-#4)
December 21, 2016
From IMDb: “A spacecraft traveling to a distant colony planet and transporting thousands of people has a malfunction in its sleep chambers. As a result, two passengers are awakened 90 years early.”
Poster Rating: D+ / C (3)
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Review: (#1) The earthy, flesh tones of the design are a stark decision and that works, so too does the recognizable visages of Jennifer Lawrence and Chris Pratty, but this design is also dull a dishwater. It’s bland and lacking in genuine creativity.
(#2-#4) Three posters. Three different color schemes. Three different image qualities. Tinkering with the visuals of a poster is dangerous if you can’t find an overarching concept that actually works and this one doesn’t.
Trailer Rating: B+
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Review: For sci-fi enthusiasts, this trailer hits all the right button. Space travel, malfunctions, potentially dangerous computer program, and dense visual effects are all there and then some. That this is ostensibly a romantic drama set in that environment will give non-sci-fi fans something to potential engage with. The trailer works quite well, though the hint of something nefarious is unnecessary given the genre.
Morten Tyldum’s last film was an Oscar contender, though this year his year-end endeavor is not only science-fiction, but must compete against another prominent sci-fi flick, Arrival. It could be a contender in several tech categories, but right now, I’m not sure it will be in play for the major categories.