Film Preview: Sing 2 (2021)

Film Poster

Page Revisions:

(July 4, 2021) Original
(November 14, 2021) New Trailer (#2) — New Posters (#8-#22)
(November 28, 2021) New Trailer (#3) — New Poster (#23)
(December 19, 2021) New Posters (#24-#35)

Release Date:

December 22, 2021

Synopsis:

From IMDb: “Buster Moon and his friends must persuade reclusive rock star Clay Calloway to join them for the opening of a new show.”

Poster Rating: D+ / B- (8) / C+ / B- (11) / B+ / C+ / C+ (12)

SEE ALL POSTERS BELOW
Review: (#1) There’s a measure of anticipation here for anyone familiar with the first film, but it’s insufficient. (#2-#9) This series of character posters is each unique with a use of detail that changes between each and ultimately makes them all interesting enough to be appealing.

(#10) A concert hall does not a compelling design make, especially with the characters seen from behind. (#11-#21) This series of character posters is incredibly interesting, but ultimately misleading. It’s strange to feature the actors behind the voices as the primary focus of the design and the end result is something that feels a bit hokey. (#22) Taking elements of design 10 and then giving the characters in visage makes for a much better design. Then, by doing the insets differently than we typically see on movie posters, the end result is stronger.

(#23) This design lacks the creative energy of the prior. In addition, it feels too staged with certain characters not even being given shadows.

(#24-#35) These character posters are interesting in their general dynamic, but they also feel rather staid in how uniform they are.

Trailer Rating: B / B- / C+

SEE ALL TRAILERS BELOW
Review: (#1) For a first trailer, the studio chose not to go with a teaser, which is a fine idea. Knowing more about a film’s premise will help bring in repeat viewers, fans of the original being among them. The trailer follows a design template, but the content might just be enough to sell the film to a broad audience.

(#2) Getting the audience back into the swing of the events in the film, the trailer does a better job of explaining the plot, but feels somehow a bit paint by numbers.

(#3) A lot of the pomp and circumstance of the prior trailers is lost in this third attempt to encourage viewers to check the film out. It simply does not catch audience attention and manages to feel like a cobbled-together mashup of the prior, more successful efforts.