(December 29, 2019) Original
(July 5, 2020) New Trailer (#2) — New Poster (#2)
(May 23, 2021) New Trailer (#3) — New Poster (#3) — New Release Date (changed from 8/14/20)
(August 8, 2021) New Posters (#4-#5)
August 13, 2021
From IMDb: “The life story of legendary R&B singer, Aretha Franklin.”
Poster Rating: C+ / C+ / C+ / C / C
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Review: (#1) As a teaser poster, this design works fairly well, drawing the eye and commanding attention. What it doesn’t quite command is respect.
(#2) A lifeless backdrop and unique color don’t make this a very compelling design.
(#3) This poster doesn’t have a lot going for it, which makes the central figure pop out some, but ultimately feel like she’s being disserviced by such a dull design.
(#4 & #5) There simply isn’t enough in either of these designs to be more than passively compelling.
Trailer Rating: B+ / B / B
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Review: (#1) The audience is sufficiently teased. Jennifer Hudson belts out Aretha’s signature tune, which should be enough to encourage audiences to give a fuller trailer some consideration.
(#2) Taking the teaser elements and adding a bit of the film’s imagery does embellish the film a bit, but it also makes that teaser feel a bit too oppressive.
(#3) The teasers have finally been replaced with a meat-and-bones trailer that gives us more details of what the film is about, other than the Queen of Soul herself. It presents an obvious, yet interesting narrative, about the struggles of one of music history’s greatest artists.
The August release is worrisome, but Jennifer Hudson might be a contender for Best Actress should the film be any good.