(September 20, 2020) Original
(December 20, 2020) New Trailer (#2) / New Poster (#2)
(February 14, 2021) New Trailer (#3) — New Posters (#3-#9)
December 4, 2020
From IMDb: “Follows a woman in her sixties who, after losing everything in the Great Recession, embarks on a journey through the American West, living as a van-dwelling modern-day nomad.”
Poster Rating: C- / C / C- / B+ / C- (4) / C
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Review: (#1) While the simple effort does have thematic relevance. The lack of background detail and excessively vacant space makes for a forgettable design.
(#2) Simple, yet modestly evocative, but ultimately uninspiring.
(#3) Another design that highlights the film’s extensive outdoor nature photography with a few people in it. (#4) A highly detailed and compelling design that gives the viewer plenty to look at and decode in a poster that looks like those travel games and magazines for kids back in the 1980s and earlier. (#5-#8) This series of designs are dull with blank white backgrounds and cheaply-made and -combined license plates. (#9) This brings all those license plates together in a mosaic that isn’t nearly as intriguing as it should be.
Trailer Rating: C+ / B / B-
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Review: (#1) The trailer doesn’t go anywhere. It shows off one long tracking shot of our central figure walking aimlessly through what appears to be either a hippy enclave or a homeless camp. Altogether, the whole doesn’t present a very compelling picture.
(#2) A plot finally emerges in this acclaimed indie film and certainly makes a case for why audiences should care. Whether or not they get on board with the dusty look of the film remains to be seen.
With outstanding word out of Toronto, the film has managed to find itself in the hunt for several Oscar nominations. Is the Academy ready to give McDormand a third Oscar, though? I doubt it since her second win was so recent.