Page Revisions:
(June 2, 2024) Original
(August 18, 2024) New Trailer (#2) — New Posters (#3-#4)
(October 6, 2024) New Trailer (#3) — New Poster (#5)
(October 13, 2024) New Trailer (#4)
(October 27, 2024) New Trailer (#5) — New Posters (#6-#7)
(November 24, 2024) New Posters (#8-#17)
Release Date:
November 27, 2024
Synopsis:
From IMDb: “After receiving an unexpected call from her wayfinding ancestors, Moana journeys to the far seas of Oceania and into dangerous, long-lost waters for an adventure unlike anything she has ever faced.”
Poster Rating: C+ / C / C / C+ / B- / C / B / C / B / C (2) / B- / C- (5)
SEE ALL POSTERS BELOW
Review: (#1, C+) Being an early poster, this design is appealing in its color use in a natural environment and sufficiently teases the film but we will obviously expect more and better in the coming months. (#2, C) This is suggestive of being a sequel to the original without anything visually compelling about it.
(#3, C) A simple and uninspired design with the title character front and center. You probably don’t need creativity to sell this movie but it would be nice if they tried. (#4, C+) Another design that lacks intriguing details but at least it tries a little harder than its predecessor.
(#5, B-) The background details are passably interesting but the ship’s positioning diminishes them while doing little to excite the viewer.
(#6, C) All the characters you know and love with none of the adventurous excitement. It almost seems like Disney has decided it’s not that interested in people watching the film with how dull this effort is. (#7, B) A nice stylistic effort to tie the film into its island tribal setting. It’s an intriguing effort that is perhaps too color-starved.
(#8 & #10-#11, C) Of the four format-specific pieces, these three are the most generic and dull of the set. They depict characters and some measure of excitement but don’t do much in a creative space. (#9, B) This Dolby effort foregoes the giant double-D logo most will be familiar with but instead goes for a more compelling art style that has plenty to look at while being creative interesting. (#12, B-) With the prior design using the same motif, this one isn’t nearly as striking as it could have been. It does expand the notion and creates some interesting insets within the water and waves but it still feels a bit repetitive. (#13-#17) This is a tepid batch of character posters that aren’t distinctive or inventive enough to be own, which is often the desire of a marketing firm for making such things.
Trailer Rating: C+ / B- / C / C+ / C
SEE ALL TRAILERS BELOW
Review: (#1, C+) It’s a simple teaser and while it brings back the characters we enjoyed, it doesn’t do enough to present the premise of the film and thereby making it more appealing than just to die-hard fans of the first film.
(#2, B-) More information is always a positive addition and not giving away too much is also a good thing. This trailer does quite well with that concept and presents a few moments of levity but not enough to make it seem exciting.
(#3, C) It’s everything you’ve come to expect from a Disney trailer. Plenty of humor (that isn’t always funny), lots of beautiful imagery (that aren’t always interesting), and a genuine sense of reference to the prior film (that doesn’t generate excitement). It’s a suitable if not predictable effort.
(#4, C+) Once again, they’ve briefly touched on the music of the film and then rehashed many of the prior images sticking in a couple new ones that expose the ostensible antagonist of the piece. It still feels a bit redundant and limited in terms of comedy.
(#5, C) It’s still a bit surprising that Disney has put so much effort into selling the film without presenting anything worth watching. Each new trailer ties itself into the original film in some way but does so without creating anything genuinely exciting.
Oscar Prospects:
It could be an Animated Feature contender and possibly Original Song but that’s as far as it will go.
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