Film Preview: Jungle Cruise (2021)

Page Revisions:

(October 20, 2019) Original
(March 15, 2020) New Trailer (#2) / New Posters (#2-#5)
(June 6, 2021) New Trailer (#3) — New Poster (#6) — New Release Date (changed from 7.24.20)
(July 25, 2021) New Posters (#7-#25)

Release Date:

July 30, 2021

Synopsis:

From IMDb: “Based on Disneyland’s theme park ride where a small riverboat takes a group of travelers through a jungle filled with dangerous animals and reptiles, but with a supernatural element.”

Poster Rating: C+ / B+ / C / C- / B- / B+ / B+ (7) / C / B / B+ / C+ / C / C+ (7)

SEE ALL POSTERS BELOW
Review: (#1) The background details are vague and uninteresting, blending into the strange and ill-fitting color scheme. The lack of enticement here makes for an odd choice.

(#2) Another design using Disney’s Japanese-themed uniform poster designs that looks rather interesting even with more blank space than necessary. (#3-#4) These two designs are essentially character posters and while the one for Emily Blunt doesn’t make any sense without the one for Dwayne Johnson, Johnson’s character poster makes both make sense, a pair of people constantly trying to make the other less important. It’s a modestly interesting choice. (#5) Lots of details and the colors are not at all common to poster designs, which makes it a bit more pleasing than it might otherwise have been.

(#6) A lot of details here, but it’s a bit too reminiscent of both Pirates of the Caribbean and Temple of Doom.

(#7-#13) This series of character photos has a ton of details that make each one appealing in its own way. (#14) Using a similar color scheme to the other designs, the whole affair feels cautiously cobbled together and lacking in enticement. (#15) The attempt to make part of the design look like an explorers map and part of it to look like it’s trapped in a dark jungle don’t blend well enough together as the smokestack steam element is poorly blended into the rest of the design, though it’s all handsomely drawn. (#16) This brighter design, created for Dolby sound-capable theaters is decently drawn and not dissimilar from the prior, but the colors don’t quite blend together. (#17) This design has a better balance of colors and none of them are glaringly overbearing, but the balance doesn’t quite feel adequate. (#18) A return to the over-lighted designs that disappoint in an effort feels on par for most uninspired IMAX designs. (#19-#25) This grouping of character posters try for cohesion, but the colors feel over-embellished and the posters are not nearly as appealing as the prior set.

Trailer Rating: B- / B- / C+

SEE ALL TRAILERS BELOW
Review: (#1) Apart from the well edited action sequence featuring Emily Blunt at the beginning of the trailer, the rest of the trailer looks like a shoddy attempt to trade on Dwayne Johnson’s popularity without make him or the film look that interesting.

(#2) A lot more adventure is on display here and we get a better sense of the overall plot, which could help bring audiences to the theater.

(#3) It’s amazing how much Disney has failed to make this adventure interesting. Employing a similar preview feel to their maligned Doolittle, this trailer fails to come up with a compelling reason for why this film won’t feel overly familiar.