Film Preview: Frozen II (2019)

Page Revisions:

(February 17, 2019) Original
(June 16, 2019) New Trailer (#2) / New Posters (#2-#3)
(September 29, 2019) New Trailer (#3)
(November 17, 2019) New Posters (#4-#29)

Release Date:

November 22, 2019

Synopsis:

From IMDb: “Elsa, Anna, Kristoff and Olaf are going far in the forest to know the truth about an ancient mystery of their kingdom.”

Poster Rating: C / C / C / C+ / C / B+ / B- / B / C+ / C- (5) / C+ / C+ / C+ (4) / C+ / C (5) / B+ / B- / C+

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Review: (#1) A snowflake teaser poster is appropriate, but inconsequential.

(#2) Too much blank space and while the details are enough to appeal to fans of the original, artistically, it’s bereft of vision or design excellence. (#3) More background detail helps this design feel a bit more down-to-earth, but it is also not sufficiently creative enough to be visually striking.

(#4) This French design has a limited color palette, focusing mostly on snowy whites and autumnal reds, which doesn’t bolster its appeal too much. (#5) Limiting your color selection isn’t the best idea. The worse idea is putting patterns into the trees that are leaves, which don’t really belong on trunks. (#6) Another superb creative cut-out pattern for a Disney poster design. (#7) The colors here don’t work terribly well, making it difficult to look at for any long period of time. (#8) The designs that focus too much on white as a stand in for snow make for a dull going. This, using the blue of ice to give everything a dark, but appealing glow is a good decision. While the base design is rather rudimentary, it’s brought together with some success.

(#9) It’s a rather quaint design, but it’s a comfortable quaint. (#10-#14) There is nothing much to these character designs at all. A lot of blank white space and a weird wind-blow autumn motif running through each. (#15 & #16) This pair of autumn-inspired designs have an interesting balance of color and design that isn’t spectacular, but somehow works. (#17-#20) There’s at least distinctiveness between these character posters, though they aren’t all that interesting otherwise. (#21) Taking the idea of a previous design, but isolating the two central female figures of the film is a negative, but it’s because everything looks more vacant now. (#22-#26) Better in terms of depth than either of the prior sets of character posters, the lack of differing details makes them all a bit dull. (#27) This very lovely scene looks like the kind of painting that hangs over the hearth at a warm holiday family gathering. (#28) An interesting design with an interesting central image doesn’t do a lot with the lack of color disparity. (#29) Horses in the sky don’t seem that interesting when it looks like she’s manipulating stars rather than air currents.

Trailer Rating: B- / C+ / B+

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Review: (#1) The natural-looking water at the beginning, injected with the computer-generated Elsa feels a bit off-kilter, but after that moment, as the music builds, and others are introduced, the magic of the original almost completely comes through. This is a good foundation, but a better trailer should be forthcoming.

(#2) One segment of the first trailer bolstered by a few extra plot details in the second outing make for a film that looks to be of similar quality to its predecessor, but not of similar creative energy.

(#3) This trailer is the best yet simply because it tells the audience exactly what they should be expecting in the form of adventure where the prior trailers just tried to entice fans of the original film rather than impressing them with the potential content of the new film.