Page Revisions:

(February 26, 2017) Original
(April 9, 2017) New Trailer (#2)

Release Date:

May 19, 2017

Synopsis:

From IMDb: “Greg convinces his family to take a road trip to attend his great grandmother’s 90th birthday as a cover for what he really wants: to attend a nearby gamer convention. Unsurprisingly, things do not go according to plan and Heffley family antics ensue.”

Poster Rating: C+

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Review: This poster will appeal to the very target audience the producers want watching the film. For everyone else, it’s a mediocre, shoulder-shrugging design.

Trailer Rating: C- / B

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Review: (#1) The first Diary of a Wimpy Kid film looked mildly amusing, but clearly design for a very narrow demographic and no one else. Not only does this trailer suggest more of the same, but much of the charm of the original is leeched out of this one.

(#2) From a kid’s standpoint, this new trailer has all the earmarks of a great time at the box office. Appealing to those who are already familiar with the book series and the prior cinematic efforts, this should work perfectly at getting butts in the seats. That it’s mildly amusing to adults may be an added bonus.

Oscar Prospects:

None.

Trailer #1

Trailer #2

Posters

Poster #1