Film Preview: Ant-Man and the Wasp (2018)

Page Revisions:

(February 4, 2018) Original
(May 6, 2018) New Trailer (#2) / New Poster (#2)
(July 1, 2018) New Posters (#3-#17)

Release Date:

July 6, 2018

Synopsis:

From IMDb: “In the aftermath of ‘Captain America: Civil War,’ Scott Lang grapples with the consequences of his choices as both a Super Hero and a father. As he struggles to re-balance his home life with his responsibilities as Ant-Man, he’s confronted by Hope van Dyne and Dr. Hank Pym with an urgent new mission. Scott must once again put on the suit and learn to fight alongside The Wasp as the team works together to uncover secrets from their past.”

Poster Rating: D / B+ / C+ / C+ (6) / C- / B- / C+ / C- / B / C- / D / C-

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Review: (#1) The concept isn’t unfamiliar as the original film did the same thing with one of its designs. So did Downsizing last year. Yet, this is still a weak design thanks to so much blank space. Wouldn’t it have been more fascinating if they had put Ant-Man and The Wasp into the poster somewhere in a big city and you had to play “Where’s Ant-Man?”

(#2) While the white background is a bit much, the rest of the design is solid with plenty of motion trails and details to make for an appealing poster.

(#3) A familiar design that works, but has a lot of dull details. (#4-#9) These character posters follow the same base design as poster #3 and they don’t look fresh as a result. (#10) Perspective used to create an effect that’s neither interesting nor exciting. (#11) The honeycomb design is interesting, but the white background is a bit distracting. Still, this is probably one of the better designs. (#12) A honeycomb of honeycombs all in an amber color. There’s a lot here and filling the blank space with detail, even if it’s repetitive, works well enough. (#13) They’re in your movie theater, stealing your popcorns. That’s not exactly what this is, but it’s a clear and cheap attempt to remind you of what you’re walking into.

(#14) This drawn design takes the best of prior designs and uses them to solid effect, even muting some of the frustrations of a white backdrop. (#15) This feels like a twist on the action-oriented design #10 and that’s not a good comparison. (#16) For an IMAX poster, this is unbelievably unimpressive. (#17) Taking the poses from a prior design and incorporating a “Honey, I Shrunk the Kids” kind of setting doesn’t emphasize the film in a solid way.

Trailer Rating: B / B-

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Review: (#1) A lot of interesting effects here for a teaser that doesn’t seem to know how to give details. There are some hints that The Wasp will be stinging Ant-Man for leaving her out, so this could have some interesting implications. Or it could be an unfortunate tease that means nothing.

(#2) Although the suggestion of compelling action sequences using shrinking and enlarging objects is a fascinating one, the plot is presented with far less vigor than the previous trailer and that’s not necessarily a great way to handle a film like this, especially with seemingly far less humor than the first film.