(July 19, 2020) Original
July 24, 2020
From IMDb: “A family must use a magical box of Animal Crackers to save a run-down circus from being taken over by their evil uncle Horatio P. Huntington.”
Poster Rating: B / D / C- (2) / B / C+ / B- / D+ / C (5)
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Review: (#1) Some elements of this design literally jump out at you, others seem a bit more unfocused and bizarre, while yet others are utterly banal. (#2) The dull white background and the image of a guinea pig don’t quite sell the film, especially if you think about the low likelihood that a box of animal crackers would have a guinea pig of all animals included. (#3-#4) This pair of designs have a dull background and an uninspired foreground. The second has a lot more details, but they aren’t sufficient to improve upon the concept. (#5) A more interesting aesthetic in this design with some stellar art work, but also a lot of ill-fitting lettering. (#6) It’s an unfocused concept that features nice art work, but nothing otherworldly or compelling. (#7) Uninteresting art work and a dull background don’t add anything to this film’s advertising strategy. (#8) An ugly background and a concept that doesn’t exactly leap out at the viewer. (#9-#13) These character posters feature an inordinate amount of PhotoShopping that makes the actors look almost different from who they are. The Ian McKellen design itself makes it look like the film stars Ben Mendelsohn rather than McKellen.
Trailer Rating: D+
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Review: Terrible animation, cheap comedy, it seems odd that such terrific actors are even involved in this. Were they sold on something that wasn’t the end result?