Page Revisions:
(March 31, 2024) Original
(April 21, 2024) New Trailer (#5)
(April 28, 2024) New Trailer (#6) — New Posters (#5-#6)
(May 26, 2024) New Trailer (#7) — New Poster (#7)
(July 7, 2024) New Trailer (#8) — New Poster (#8)
Release Date:
July 12, 2024
Synopsis:
From IMDb: “FBI Agent Lee Harker is assigned to an unsolved serial killer case that takes unexpected turns, revealing evidence of the occult. Harker discovers a personal connection to the killer and must stop him before he strikes again.”
Poster Rating: C (4) / C (2) / C / D
SEE ALL POSTERS BELOW
Review: (#1-#4, C) These four designs, while different, use the same titling across all of them, linking them together. While each of them establish character and setting, only the third and fourth do anything in selling the story, though not well.
(#5-#6, C) These shot-reverse-shot posters may be the most interesting designs so far but they are still incredibly dull and lifeless.
(#7, C) More action oriented than some of the designs but still revealing nothing of import.
(#8, D) Perhaps there’s a reason for this garish red design with black detailing but I can’t imagine what it would be. It’s ugly and apart from looking faintly like Marilyn Manson, it doesn’t have any originality to it.
Trailer Rating: C+ / C+ / C+ / B- / C / C+ / C+ / B-
SEE ALL TRAILERS BELOW
Review: (#1-#3, C+; #4, B-) The first two trailers are teasers, very short but interestingly constructed. The third trailer takes the styles of the first two and adds a modest amount of plot details, which makes it more interesting but also too familiar. The final trailer does all of this while making the film look a bit more interesting than it previously did. All together, it’s a strong set of trailers but individually, they don’t work terribly well.
(#5, C) The studio continues to flail with its trailer designs, few of them making this conventional horror film look more than passably interesting. Without telling the audience the kind of film they should expect, it doesn’t build excitement in the audience.
(#6, C+) A solid effort with an interesting build up and a bit more details about the film itself than the earlier teases. It’s still not compelling enough to be enticing.
(#7, C+) With all the teaser that came before it, it’s a bit surprising to find one that seems to focus more on the narrative and less on the gimmick. What looks to be a serial killer film doesn’t really jibe with everything that’s come before, which suggests a horror film, so it will be difficult for audiences to design which film they are actually seeing and that isn’t the kind of confusion you want to generate in such a lengthy and overbearing series of teasers.
(#8, B-) Pairing a new trailer with a new poster is an interesting decision but the difference in quality between the two is staggering. This is also one of the more effective trailers so far. It has some amount of tension and doesn’t give away too much of the plot. However, it also doesn’t build the level of excitement one would come to expect from a film like this. The callback to The Silence of the Lambs is fitting but poorly executed.
Oscar Prospects:
None.
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