In the second care package from Netflix, another of their attempts to weed their way into Oscar’s good graces.

Mudbound

Oscar Chances: Uncertain: Fist, let’s just say that Netflix’s inability to read the room is palpable. Not only have they received consistent criticism for their terrible release strategies (namely, they aren’t going to play the traditional release window game), but their screener bears all the marks of a marketing team that doesn’t quite know their audience. The minutia may not be noticeable to others, but members of individual branches might bristle at small things. Take their listing of seven individuals for Best Picture. The Academy only permits four and most studios realize that. They may try to get more nominated, but seven is well beyond what they will typically accept. Second is the title of Hair & Makeup. Most Oscar campaigners try to go with the actual title of the category, Makeup & Hairstyling. These two details are small and won’t sink the film’s chances, but they are noticeable. Further, the lack of traditional release patterns is one of the reason they failed to get Idris Elba nominated for Beasts of No Nation.
Campaign-Proposed Categories

• Picture (Sally Joe Effenson, Cassian Elwes, Carl Effenson, Charles D. King, Kim Roth, Christopher Lemole, Tim Zajaros)
• Director (Dee Rees)
• Supporting Actor (Jonathan Banks, Jason Clarke, Garrette Hedlund, Jason Mitchell, Rob Morgan)
• Supporting Actress (Mary J. Blige, Carey Mulligan)
• Acting Ensemble (Jonathan Banks, Mary J. Blige, Jason Clarke, Garrett Hedlund, Jason Mitchell, Rob Morgan, Carey Mulligan)
• Cinematography (Rachel Morrison)
• Score (Tamar-kali)
• Adapted Screenplay (Virgil Williams, Dee Rees)
• Production Design (David J. Bomba)
• Editing (Mako Kamitsuna)
• Costume Design (Michael T. Boyd)
• Hair & Makeup (Angela S. Wells)
• Song (“Mighty River” – Mary J. Blige, Raphael Saadiq, Taura Stinson)