(July 23, 2017) Original
(September 17, 2017) New Trailer (#2) / New Poster (#2)
(November 12, 2017) New Trailer (#3) / New Poster (#3)
(November 26, 2017) New Release Date (changed from 12/8/17)
December 1, 2017
From IMDb: “An other-worldly fairy tale, set against the backdrop of Cold War era America circa 1963. In the hidden high-security government laboratory where she works, lonely Elisa (Sally Hawkins) is trapped in a life of silence and isolation. Elisa’s life is changed forver when she and co-worker Zelda (Octavia Spencer) discover a secret classified experiment.”
Poster Rating: C+ / C / B-
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Review: (#1) While it’s nicely drawn and eye-catching, its simplistic connection to the film doesn’t engender excitement.
(#2) It’s the pencil drawing version of the prior poster design and while the art is good, it’s not interesting enough to sell a film.
(#3) A design that conjures up period elements that feel pleasant, but inconsequential.
Trailer Rating: B / C+ / A
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Review: (#1) Building a mythology quickly, this trailer does a fine job establishing the monster in the water and setting everything up to be a type of period love story we don’t often see.
(#2) Introducing the violent and preening villain in a red band trailer is a poor decision, since Michael Shannon’s character comes across as very off-putting and hardly worth wanting to see the film for. There isn’t enough background detail to bolster the original trailer into something more people will want to see.
(#3) A smashing trailer with wonderful musical accompaniment, stirring imagery, and plenty of suggestion of drama. This is a film that oozes the kind of detail that have made Guillermo del Toro one of the most impressive filmmakers in modern cinema.
Guillermo Del Toro’s films are visual marvels, which means it could be an Oscar contender in the tech categories.