(December 13, 2015) Original
(April 10, 2016) New Trailer (#2) / New Poster (#1)
(May 22, 2016) New Trailer (#3) / New Poster (#2)
July 1, 2016
From IMDb: “A girl named Sophie encounters the Big Friendly Giant who, despite his intimidating appearance, turns out to be a kindhearted soul who is considered an outcast by the other giants because unlike his peers refuses to eat boys and girls.”
Poster Rating: C+ / B-
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Review: (#1) It sets some perspective, but may be a little too simple and sweet for its own good.
(#2) The studio isn’t taking many chances. While this establishes how innocuous the film is likely to be, it hardly generates a sense of adventure.
Trailer Rating: B+ / B+ / C+
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Review: (#1) Spielberg’s approach to kid-friendly entertainment always has the potential to impress. It’s nice to see him getting back to his roots.
(#2) The first was a teaser, but this digs a bit deeper into the premise, which gives the audience an firm idea of what to expect. With the Spielberg name attached, it’s sure to be popular.
(#3) We get far more of the plot, but that’s not necessarily a good thing. It has a lot of similarities to Adventures of Tintin and while that was a good film, having a primary character look like mediocre CGI isn’t going to help matters.
A kid-friendly Spielberg film will surely be a competitor in the techs and, if it’s any good, might even compete elsewhere.