(January 3, 2016) Original
(January 17, 2016) Updated Release Date (changed from 1/15/16)
January 22, 2016
From IMDb: “Four waves of increasingly deadly alien attacks have left most of Earth decimated. Cassie is on the run, desperately trying to save her younger brother.”
Poster Rating: B- / D / B- / C+ / B- / C
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Review: (#1) Highlighting your lead and the disaster is an effective if unoriginal way to sell your movie. (#2) This teaser design is only going to appeal to fans of the book and to no one else. (#3) Like the first design, this focuses on the disaster and this time two of the film’s stars. It also has a much more post-apocalyptic feel to it than the other.
(#4) The disaster’s the thing. While attacking the London Bridge is a wise move if you’re trying to branch out and not destroy the typical U.S. landmarks, but without any human element, your film looks more like a disaster film than an alien invasion pic. (#5) Back to the first and third poster design elements with more variance, but no improvements. (#6) While it looks a bit like the first, third and fifth designs adding the rather hostile male character to the design off-sets the one-woman show that is otherwise evinced in the prior designs.
Trailer Rating: B
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Review: It looks modestly promising, but there are so many elements from other films of the genre that it’s hard to get excited about a slightly modified retread. That may hinder its box office potential, especially if you aren’t already familiar with the book.
It’s too early in the year for an Oscar contender to emerge and Young Adult novels just aren’t Oscar fodder.