(February 9, 2020) Original
(April 4, 2021) New Trailer (#2) — New Poster (#2) — New Release Date (changed from 5/15/20)
(May 9, 2021) New Posters (#3-#7)
May 14, 2021
From IMDb: “A sadistic mastermind unleashes a twisted form of justice in SPIRAL, the terrifying new chapter from the book of SAW.”
Poster Rating: C / C+ / D+ / C / C- / C / C
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Review: (#1) It’s a simple design, certainly not ugly, but insufficient for what it needs to do, mostly pull in fans of the series, which has been lagging in popularity since its supposed end. This design adds a small touch of potential to that, but not enough.
(#2) It works well enough, but feels a bit stagey with a lack of detail in the upper third.
(#3) Simplistic and visually unappealing. The colors are poorly employed and it doesn’t feel like a very interesting design choice. (#4) A spiral is not a design and while it ties into the title of the film, as does the saw element of the spiral, it simply doesn’t excite. (#5) The designs within the red spiral are sometimes interesting, but also inconsistent. The remainder of the design isn’t terribly interesting either. (#6) The spiral handcuff is rather uninspired choice and the colors and lack of background detail make this another in a long series of dull IMAX poster designs. (#7) The chaotic nature of the design sets it apart somewhat, but it’s ultimately no more or less interesting than every other design for this film.
Trailer Rating: B / B-
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Review: (#1) It’s a new direction for the series, an effort to try to bolster its fading prospects as attempts to reboot the Saw franchise continue to fail each time. This one has potential and the trailer doesn’t quite give anything away, but it’s interesting enough to want to see the next trailer chapter.
(#2) We already know the story and the attempts to tease the audience with inventive traps and compelling peril simply don’t come through in this latest trailer. Fans of the series might still have some interest, but not sufficient clarity.