(July 24, 2016) Original
(September 18, 2016) New Poster (#2)
September 23, 2016
From IMDb: “A young girl from Uganda trains to become a world chess champion.”
Poster Rating: A / B-
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Review: (#1) A wonderful design that makes a young woman’s creative vitality as a symbolic growth from her head. It touches on the chess element without making it the key focus of the design.
(#2) The chess pieces element is a fine touch, but the three-headed centerpiece is overused and the colors aren’t particularly significant.
Trailer Rating: B
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Review: Seldom are Disney trailers not of generic design and this one is no exception. what makes it stand out is its approach to the characters in the film, filling them with happiness, concern and motivation, characteristics that strike a humane and compelling tone.
This is a Disney title, though their live-action products haven’t had the best representation in some time. However, this is their first that has focused heavily on African women, which might give it a boost in terms of attention paid. It’s a new direction and attempt at diversification, which is a good thing.