(January 10, 2016) Original
January 15, 2016
From IMDb: “Displaced from their Arctic home, a polar bear named Norm and his three lemming friends wind up in New York City, where Norm becomes the mascot of a corporation he soon learns is tied to the fate of his homeland.”
Poster Rating: B- / C / B / C- / C
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Review: (#1) if it weren’t for the clever use of aurora borealis-type coloration, it would be a thoroughly cheap and forgettable poster. (#2) So we get that it’s set in New York City, but the design is otherwise a bit chintzy. (#3) Unlike #2, this design uses the Statue of Liberty motif to a better effect, making it much more cute and silly, which is precisely what the filmmakers want audiences to believe.
(#4) I don’t think anyone can really tell you the purpose or humor behind this poster. It’s not very funny. It’s not very clever. It is, however, very bland. (#5) I’m sure someone thought this would better sell the film in Spanish territories and to Hispanic audiences, but it’s not very cute, it looks like it has horrendous animation and just taking an English language film and slapping Spanish on it does not mean you’re selling the film well.
Trailer Rating: D
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Review: How utterly dreadful. This trailer is everything that was wrong with direct-to-video animation, especially when being passed off as big screen entertainment. There’s a reason why these artless, craftless and humorless pics were dumped to the video shelves: no one wanted to spend good money on them. The times have most assuredly changed.