(December 23, 2018) Original
(May 5, 2019) New Trailer (#2) / New Posters (#2-#9)
(June 9, 2019) New Posters (#10-#22)
June 14, 2019
From IMDb: “The Men in Black have always protected the Earth from the scum of the universe. In this new adventure, they tackle their biggest threat to date: a mole in the Men in Black organization.”
Poster Rating: C+ / D (5) / C- / B+ / B- / B- / C- (7) / C- / C- / C+ / C / D
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Review: (#1) If all you want to do is reference the original Men in Black while introducing your new cast, then you’ve succeeded. If you wanted something attractive or compelling, then you’ve failed.
(#2-#6) This quintet of “inanimate objects” set of character posters definitely identify the film to the audience, but do so quite dully. (#7) Terribly posed and cheap looking, this poster does not excite. (#8) The background isn’t great, but there are a lot of details here, all of which are nicely laid out. (#9) Not far removed from the first design, this one has quite a few more details, but they all look haphazardly included rather than organically.
(#10) The perpetual use of white as a key background color with nothing to give it depth, this poster is a superb example of how interesting elements cannot translate into a cohesive design. (#11-#17) This series of character posters isn’t much better than the items series previously released, but they at least feature prominent characters and that makes them slightly better, even in spite of the uniform background. (#18) This IMAX design is better than many others that have been released for the large format company, but it’s no more interesting than any of those others. (#19) This might have some film connection, but the design is rather dull for an advertising too. (#20) The artwork designs have a hit-or-miss quality and while this one isn’t quite a miss, it’s not nearly as interesting as a lot of the hits. (#21) Speaking of the misses, this art print is a colossal miss with its mono-chromatic design that has a lot of details, but isn’t the least bit interesting. (#22) Another IMAX design and this one is, outside of the color scheme, one of the nadirs of the large format advertising war.
Trailer Rating: B- / B+
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Review: (#1) Other than the lack of need for a sequel, this should intrigue fans of the original, though the long set up of Tessa Thompson’s character and the lack of Chris Hemsworth doesn’t do the trailer many favors.
(#2) A significant improvement over the prior trailer, this film looks like it could be funnier than initially expected with Thor: Ragnarok stars Chris Hemsworth and Tessa Thompson reigniting their chemistry from that film.
Makeup and Visual Effects seem the most likely category, though either of the sound categories could also be possible.