(July 12, 2015) Original
(August 7, 2016) New Trailer (#3) / New Release Date (changed from 8/19/15)
(September 25, 2016) New Poster (#7)
September 30, 2016
From IMDb: “A night guard at an armored car company in the Southern U.S. organizes one of the biggest bank heists in American history.”
Poster Rating: D+ / F / C- (4) / C
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Review: (#1) Sure, it has the four principles in front of a pile of cash, but it’s such an easy, bloated decision that the simplicity of the rest of the design makes it feel even less interesting. (#2) This is just a single scene from the film, one that isn’t particularly funny and doesn’t really deserve its own poster. (#3-#6) These character designs are among the most generic, uninteresting selections you could hope for. The only saving grace is that the designers chose a color palette directly from the image to fashion the titles from, which works better than the poster en toto.
(#7) This isn’t a particularly great design, but it highlights the film’s stars, which might help gain it some support. Hell, it features three of the new Ghostbusters, which gives it significantly more visibility now than when it would have originally released before the production company’s woes.
Trailer Rating: C+ / C / C
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Review: (#1) Funnier than it has any right to be, this first trailer doesn’t tell us much about the plot, but it presents us with some modestly funny moments, each of which could entice unsuspecting viewers to the theater. (#2) Expanding the first trailer and turning it into a lot of plot exposition and minimal substance uses many of the same jokes, which fall flat on second viewing.
(#3) The studio must re-position this film after being held up for over a year due to the production company’s bankruptcy. They need to make the trailers funnier and this one isn’t doing that well enough.
Trailer #1 & #2