Page Revisions:

(June 27, 2021) Original
(July 18, 2021) New Trailer (#2)

Release Date:

July 23, 2021

Synopsis:

From IMDb: “The true story of a small town, working class father who embarks on a solo walk across the U.S. to crusade against bullying after his son is tormented in high school for being gay.”

Poster Rating: C-

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Review: From a distance, the mountainous background looks strange and that doesn’t add any emphasis to this poster design, nor does the lackluster central image.

Trailer Rating: B / B-

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Review: (#1) An important story, but a trailer that does a poor job getting the audience there. Giving away one of the dad’s impassioned speeches might have been a bridge too far, but by restricting the trailer to a chronological dissertation of scenes, it robs the film of some of its potential potency.

(#2) There’s not a lot of difference between the first trailer and the second, though the second does a better job intimating that Joe’s son isn’t physically with him on his cross-country trek, but it also seems to deemphasize that trek.

Oscar Prospects:

Mark Wahlberg could be an Oscar contender, though the July release does make that potential harder to believe.

Trailer #1

Trailer #2

Posters

Poster #1