(January 3, 2016) Original
(March 27, 2016) New Trailers (#2 & #3) / New Posters (#3-#6)
(July 3, 2016) New Trailer (#4) / New Posters (#7-#12)
(July 17, 2016) New Poster (#13)
July 26, 2016
From IMDb: “Scrat’s epic pursuit of his elusive acorn catapults him outside of Earth, where he accidentally sets off a series of cosmic events that transform and threaten the planet. To save themselves from peril, Manny, Sid, Diego, and the rest of the herd leave their home and embark on a quest full of thrills and spills, high and lows, laughter and adventure while traveling to exotic new lands and encountering a host of colorful new characters as well as a new enemy who is a brother to one of their old foes.”
Poster Rating: B- / B- / C- / C (3) / C- / C / C- (4) / C-
SEE ALL POSTERS BELOW
Review: (#1 & #2) These Scrat designs may be what draws audiences to the film, but for those of us tired of the prehistoric squirrel’s antics, they are crass, lazy sales tools. The only thing that keeps the second design from suffering a much lower grade is its pointed parody of The Martian.
(#3) By now, everyone knows that Scrat is more popular than the films themselves, but is that enough? This poster hopes so by creating an image that, from the looks of the trailer is not actually in the film. (#4-#6) These three character designs feature multiple characters each and are sweet in and of themselves, but as sales tools they aren’t that exciting.
(#7) Overly simplistic and not particularly attractive. (#8) Somewhat more interesting than its predecessor, but not quite terrific. (#9-#12) These character designs use the same tagline to lame and predictable effect.
(#13) The bland generic designs continue with this uninspired poster with a horribly corny tagline.
Trailer Rating: C+ / C / C- / C
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Review: (#1) Teasers for this franchise are always selfish, modestly humorous, but conceptually vacant pieces of Scrat fan art. I know people who enjoy this kind of thing, but I’m not generally over-the-moon about this franchise and these are part of the reason.
(#2) Focusing the audience on the adventures in space before looking at the film itself gives the wrong impression that the Scrat elements will be a larger focus in the film than in prior installments, which may be unfair. It may also highlight how little funny material the producers could find to include in the trailer.
(#3) While it continues to double down on the Scrat-creates-meteor-shower motif, it also features a small number of new scenes, none of which make the film look funnier and when put together with prior designs suggests an utterly forgettable event.
(#4) The full trailer that tells the audience the film’s premise and gives them a few laughs to keep them interested, this design is fairly formulaic and does little to advance an interest among those who aren’t already sold on the property.
This franchise doesn’t do well with Oscar and I don’t see this film becoming an exception.