Film Preview: I Am Legend (2007)

Trailers (Due to age, may no longer be available)

Posters (Due to age, may no longer be available)

Poster Rating: D+; B+

Review: Shades of yellow and black again dominate a poster. The larger-than-necessary letters only highlight how little the poster has to say. So much more could have been done symbolically, instead the designer is throwing the film and tagline in the viewer’s face hoping it won’t turn them off.

This poster is far more interesting and evocative. Putting the “man alone” into the destroyed, desolte environment of the film helps register the film’s intent with the audience.

Trailer Rating: B; B

Review: The trailer certainly sets up an intriguing premise. It is also only a teaser, which means we’ll be treated to over-revelatory frames later in the year. However, as is, this preview should bring a lot of viewers to the film once they’ve seen it. When the newer trailers come out, a scant few might turn away, but I don’t see why this pic shouldn’t pull in the types of auds that Resident Evil and Independence Day brought in.

While some of the mystique of the first trailer is abandoned for the 28 Days Later-plot narrative opening, much of the mystique is maintained, but where the film can possibly go on such a limited plot is questionable from this preview’s appearance.

Oscar Prospects:

This could be a late contender for Art Direction, Visual Effects, Sound Mixing and Sound Editing. While it’s unclear from the trailer if it will compete, a boffo box office could easily jettison this film ahead of some of its stark Summer competition.

Release Date:

December 14, 2007

Page Revisions:

June 9, 2007 – Original
October 27, 2007 – New Trailer; New Poster

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