(August 13, 2017) Original
(January 7, 2018) New Trailer (#2) / New Posters (#2-#3) / Updated Release Date (changed from 11/22/17)
(February 25, 2018) New Poster (#4)
November 22, 2017
From IMDb: “A mild-mannered father is transformed into a killing machine after his family is torn apart by a violent act.”
Poster Rating: D / C- / C / B-
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Review: (#1) An utter waste of space with a bland color scheme. The corny human-I isn’t particularly clever or original.
(#2) Anything is an improvement over the prior poster, but not by much. The splatter design motif is just sloppy, distracting, and ugly. (#3) A little more splatter here, but it’s used almost as an antiquing tool, which is an interesting way to do it. Sure, it doesn’t do a very good job of selling the film as a Bruce Willis vehicle, but it’s interesting enough.
(#4) An homage to poster designs from long ago, this poster has some interesting and contrasting colors, but it doesn’t generally pop.
Trailer Rating: C / B
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Review: (#1) Built on every boring trope we’ve seen countless times, this cheap revenge thriller. It being a remake makes it even less interesting.
(#2) The first trailer had a distinctly racist vibe to it, highlighting only the black criminals in the film. Having realized their mistake, hopefully, this trailer does a better job of highlighting the primary criminals as white and setting this up as more of a husband’s revenge drama than an anti-crime drama, though there will be some of that for certain.