Film Preview: Cruella (2021)

Film Poster

Page Revisions:

(February 21, 2021) Original
(April 11, 2021) New Trailer (#2) — New Poster (#3)
(May 23, 2021) New Posters (#4-#14)

Release Date:

May 28, 2021

Synopsis:

From IMDb: “A live-action prequel feature film following a young Cruella de Vil.”

Poster Rating: C / C / C / C+ (5) / B / C (4) / C

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Review: (#1) There’s little interesting about this design. It looks like Emma Stone is posing for a fashion magazine rather than a film poster. (#2) While this isn’t much more interesting than the prior design, Stone’s smirk certainly makes more of a statement here.

(#3) The black-and-white dichotomy of the first two designs is employed again here with no more or less creativity.

(#4-#8) These character posters give the viewer something to read, but any other visual delight is left out of it. (#9) Splashing in realistic colors against the black, white, and red design aesthetic makes the effort look well considered. (#10-#13) A quartet of uninspired character posters> (#14) This final design is rather dull as it lacks color with the existing aesthetic overplayed by other films that don’t have the Dalmatian coloring scheme ruining things for others.

Trailer Rating: B / A

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Review: (#1) Emma Stone’s voiceover might set the place, but it doesn’t set a sufficient tone. That comes later in the trailer which has a lot of interesting visual elements, but doesn’t quite make the film feel necessary.

(#2) With the use of music an a better introduction to Emma Thompson’s character, the film gains a bit of joie-de-vivre that makes for a fun and compelling time and it also makes you wonder if maybe Cruella will be a product of circumstance rather than just evil.