(February 17, 2019) Original
(April 28, 2019) New Trailer (#2) / New Poster (#2)
(June 16, 2019) New Posters (#3-#8)
June 21, 2019
From IMDb: “A mother gives her son a toy doll for his birthday, unaware of its more sinister nature.”
Poster Rating: B / C+ / A (3) / C / B- / C
SEE ALL POSTERS BELOW
Review: (#1) Reminding us of the original film, this poster will do a lot in getting fans of the series to the theater to see how the reboot compares.
(#2) The threat of child slaughter in the night is terrifying, but this design doesn’t look very frightening in general, though fans of the character will certainly be engaged.
(#3-#5) This trio of posters are a delightful send-up of the film’s release weekend competition Toy Story 4. While they changed just enough to avoid the potential of being sued, the cheeky and irreverent design is perfect. (#6) There’s nothing terribly frightening or interesting going on in this design. (#7) The only aspect of this cheap-looking design worth interest is the sleeping child in the background. That detail adds depth and risk to the viewer’s overall perception of the film. (#8) A poorly constructed, framed, and colored design that looks fake and unappealing.
Trailer Rating: B- / B-
SEE ALL TRAILERS BELOW
Review: (#1) If you’re familiar with the original horror film, this trailer hits on many of the right buttons, making it feel like a must-see event. The choice not to reveal Chucky himself, does give the trailer an added air of mystery.
(#2) The entire plot is laid out before the audience and while too much information is dangerous, there’s plenty here to hint at the fun malice that made the original and its sequels so fun.