Trailers (Due to age, may no longer be available)
Posters (Due to age, may no longer be available)
Poster Rating: C+; B-; B
Review: Although the film seems to be set in the present, this poster would suggest its set in the 1960s or ’70s. The brightness will certainly attract attention, but most people are going to look at the sole definition of the poster and wonder what the hell it is and likely forget shortly thereafter.
Incorporating the first poster into the new design, we’re once again treated to a quad-color variant piece that’s all the rage in art schools, but not particularly effective in studio advertising.
This third poster is the best yet. It parallels nicely with the film’s plot and does a lot better at displaying the cast of the film than other teen-targeted films like Alpha Dog. Although this poster won’t encourage people into the theater, at least it pushes past the art-school style of the previous artwork.
Trailer Rating: B-
Review: Films about teenagers who are too smart for their own good are a dime a dozen. Many have been done well, most have not. This trailer makes the film feel like it’s going to fit into the latter category.
I can’t see Oscar voters clamoring to recognize the film when they ignored Rushmore.
April 21, 2007 – Original
June 2, 2007 – New Poster
July 14, 2007 – New Poster
July 21, 2007 – New Release Date (changed from 8/3/07)