(November 8, 2015) Original
(May 8, 2016) New Trailer (#2) / New Posters (#3-#22)
May 27, 2016
From IMDb: “Alice returns to the whimsical world of Underland and travels back in time to save the Mad Hatter.”
Poster Rating: C+ (2) / B- (5) / B- / C (8) / C+ / B (4)
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Review: (#1 & #2) These paired posters don’t just suggest the temporal elements of the film, but overly emphasize them. Putting the two main characters on the poster is effective, but that’s not sufficient for a full advertising blitz.
(#3-#7) Five character designs that present the individual characters with panache and style, giving each a unique background to sweeten the deal. All of them are irredeemably cheesy, though. (#8) This is a solid, overfilled poster design that will certainly dazzle those familiar with the original film, but might not be that enticing to those who weren’t exactly fans of it. (#9-#16) These character posters are significantly more bland than the first set. They use the same core images from the first five and expand to other characters in the film, but the background and framing of each is uninspired.
(#17) This design could cause young ones and adults with weak hearts to jump back in fright, especially if they accidentally turn around to see it. Sometimes, creepy Johnny Depp doesn’t sell a film. (#18-#22) This is a well-styled five-panel design that carries from one to the other. That type of unity helps create a thrilling panorama effective in large theaters.
Trailer Rating: C- / B-
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Review: (#1) Resembling little of the book on which the film is loosely based, the film looks to be more of the same with cheaper humor, lazier performance and an admittedly sumptuous design that still feels hollow.
(#2) The employment of the song “White Rabbit” elevates some of the more corny elements of the teaser. This gives the audience a better understanding of what’s at stake for the young Alice. This may do more to sell the film than the awful first trailer.
It could be nominated in several categories including Best Production Design, Best Costume Design, Best Sound Mixing, Best Sound Editing and Best Visual Effects, but probably not all of them and none of them are likely to win.